Hi, my name is Irma and I am a proud strong Latina woman. I was born in El Salvador, raised in Los Angeles, Español is my first language, and my language & culture are a very huge part of my life.
When thinking of a name for my brand, it was important that I represent my cultura and heritage. Aside, from representing my background, I also wanted to incorporate my name somehow, because everything I create is a reflection and extension of myself, and also because why not?!
So, choosing F I R M A as the name of my artistry and brand represents a lot of who I am. Firma, simply put, means “signature” in Spanish, which ties in so beautifully with what I am trying to build. A platform to share my signature blogs, designs, and ideas.
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